Selecting a realtor to market your home isn't always easy. After all there are almost 500 real estate brokers and more than 7,000 realtors in the Greater Vancouver area from which to choose. Yet, the difference between making the right selection or the wrong one can mean thousands of dollars to a seller - or even worse, the wrong choice may result in no sale at all.

Choose a realtor to market your home the way you would choose a business partner. You must have trust in them and have confidence in their abilities. Pick a realtor who is goal oriented and committed to excellence. You need to choose an experienced salesman with a proven track record. A realtor who is reputable, reliable and has your best interests in mind.

This is a delicate subject where many sellers base asking price on needs or emotion rather than market value. The right price can only be determined by a well researched market evaluation. The wrong pricing decision can cost a seller thousands either by undervaluing the property or over pricing it to the extent that no one is interested.

As a home seller, Michael will provide you with in depth information on current market conditions, recent sales, competing listings and pricing strategies. Michael's assistant Corinne, with six years of Royal LePage residential appraisal experience, will prepare a detailed market evaluation on your home.  This guarantees you an accurate market evaluation right from the start.

Every effort is made to make the seller as knowledgeable as possible so that an informed decision is made - one that results in a successful sale that meets the clients objectives.


Sellers frequently underestimate and overlook this factor. No other step in the marketing process highlights the talents and value of a top professional more than negotiating the deal. The road to a successful sale is dotted with subtle nuances which only those with profound experience can even sense, let alone have the skill to handle. With over 2,000 completed sales transactions in his career, you can be assured Michael knows how to close a sale and has a keen sense for protecting his client's interests. This is the main reason why Michael's clients enjoy high net prices and frequently obtain record high prices for comparable properties.


Michael personally handles all showings for his listings. Some realtors only send assistants or worse drop off a key to show the property. Some realtors even expect the seller of the home to do all of the showings themselves!!! What good is hiring a top realtor if they don't show up to sell your property and look after your interests personally.


Michael is a totally honest professional. He does what he says he will do and you can always count on him. His reputation is impeccable and he would never risk it to earn a commission. Sure telling the truth has cost him some deals, but in the long run it is the only way to do business.


Cooperating with other realtors is an important part and essential aspect of Michael's marketing program. When another realtor requests a showing of one of Michael's listed properties, he goes out of his way to accommodate them. Michael's listings enjoy more frequent showings because his fellow realtors know he is very cooperative and that his listings often represent real value.


The importance of good marketing cannot be overstated. Many times my listings sell in the first week before they are even advertised. Why is this?

A successful marketing campaign begins from the moment Michael sits down with a seller to discuss their options. In depth details of your property are noted - from bedrooms and broadloom to saunas and sundecks.

A well researched market evaluation is prepared and after careful consideration a listing price is established. Michael will then create customized descriptions and feature sheets for each listing that are a magnet for buyers (more buyers = more $$$).

All of this information is input into a computerized data base at the Real Estate Board of Greater Vancouver. Within 24 hours a printout is available to Real Estate Board member offices advising over 7,000 realtors that you wish to sell. A digital photograph is prepared for the MLS catalogue, Realtylink newspaper and the Realtylink website. All pictures and listing information appear in the catalogue, newspaper and Real Estate Board website weekly until the property is sold.

In addition, Michael advertises his listings in various newspapers emphasizing the ones believed to work best for your home (Vancouver Courier, Vancouver Sun, Real Estate Weekly, Whistler Pique, Tri-City News etc.).

Michael maintains a private sales office in downtown Vancouver at 588 Broughton Street (in the Harbour Side Park development) to service his clients and to provide current information on the Vancouver condo market.


Periodically, Michael creates extraordinary promotions to highlight his listings and attract more buyers. For example Michael created a contest offering a chance to win a Ferrari 355F1 Spider for a long weekend to all clients who bought or sold with Michael or refered someone who did. A chance to win a Ferrari for a weekend may not convince a buyer to make an offer to purchase, but I think it might help!


"Market your property to the world". Michael didn't pick his domain name vancouvercanadarealty.com by accident. He chose it to attract buyers from all over the world, not just Vancouver. This is why vancouvercanadarealty.com offers Michael's sellers a tremendous advantage in attracting buyers from overseas as well as locally (more buyers = more$$$). Wouldn't you like to have your home marketed in this way?